Somewhere along the way, “family-friendly” started meaning fluorescent lights, folding tables, generic activities and parents standing around waiting for their kids to be done.

We wanted something better.

Wonderlane was created for families who still want a vibe. Music you actually like. Beautiful spaces. Great food. Things kids can touch, build, make and lose themselves in. Places for parents to sit down, discover something new and enjoy the day too.

IT STARTED IN NORTHWEST INDIANA.

What began as one local family experience quickly showed us there was a much bigger need.

Families came. They stayed. They brought friends. Brands wanted to be part of it.

In 2026, Wonderfest NWI welcomed roughly 2,600 people for a day filled with music, creative play, gaming, bubbles, local businesses, food and national brand experiences.

That was the moment we knew this wasn’t just an event.

It was a category.

NOW WE’RE BUILDING WONDERLANE.

Today, Wonderlane is growing into a Midwest family festival and media company creating:

Live family festivals

Family experiences for venues + cities

Brand activations

UGC + family content

Multi-market partnerships

We’re growing from Northwest Indiana into South Bend, Hamilton County and beyond.

And we’re doing it with one rule:

Family-friendly never has to mean watered down.

Then I’d end the page with something warmer and very you:

A NOTE FROM TEAM WONDERLANE

We started building Wonderlane because we wanted the kind of family experiences we wished existed for own family.

We wanted our kids to have an incredible day without feeling like we had to check our personality at the door because we became a mom.

Turns out, a lot of other parents wanted that too.

So we’re going to keep building it!