We’re Ashley (Co-Founder & Chief Brand Officer) and Nichole (Co-Founder & CEO) of Wonderlane Events. We are quickly becoming known as THE go-to family festival creators in the Midwest. 

A mobile destination for families. Our proof of concept, two incredible events since 2024 that drew more than 2,000 attendees and hundreds of thousands of impressions across social media.

In 2025, we officially launched Wonderlane Events to take our original idea to new heights. This June, we're inside Taste of Randolph Chicago's iconic summer kickoff (140K+ attendees, 102 TV mentions, 3.2M+ viewership). In August, Northwest Indiana (sold out in 4 hours last year). Indianapolis is on the horizon for January 2027. 

Why us? First off, we’re moms. We understand what it’s like to attend an event marketed to families that is so clearly not. It misses the mark. It misses the magic. 

Ashley is the founder of the kid clothing brand Love Hearted Kiddos. She built her business online in the throes of COVID and with it built an incredible community and following. When the world reopened she started doing the market circuit and the lightbulb went off. 

Nichole is the owner, publisher and editor in chief of Send Media, which produces Mom to Mom and Woman to Woman Magazines reaching 100K + families monthly and is now our media partner. 

We're building spaces that don't exist at family festivals yet.